HP’s OfficeJet Pro X451DW
The OEM announced a deal whereby consumers could get two X range machines for the price of one.
TechRadar reported on the deal, which corresponded to those buying the OfficeJet Pro X451DW wireless inkjet printer for around £100 ($153/€136). Consumers buying the machine were offered the OfficeJet Pro 8610 AIO wireless inkjet, which is also worth around £100, for free, or could trade in an older laser printer for £100 until the end of July.
If the consumer didn’t want the cash, they could also get cashback, which would bring the deal down to £89.99 ($137.86/€122.52), which TechRadar pointed out would be a “bargain price for two mid-range inkjet printers”. The X451DW is stated to be a “rival to laser printers” by HP, and both machines are business inkjets, with the X451DW featuring a print speed of 55ppm and PageWide technology.
Market analysts Context reported in April that business inkjet sales in Western Europe grew in 2014, with HP enjoying 60 percent share of the market and a unit sales increase of 17 percent in the last financial year, as well as a growth of three percent in 1Q2015. Interestingly, UK sales fell by eight percent, and Context’s Imaging Analyst Zivile Brazdziunaite commented that “HP OfficeJet Pro X and Enterprise X models with page-wide array inkjet technology were mostly sold to the B2B channel”.