Roman Samoylov, General Manager of Cactus
Cactus’ General Manager spoke to Channel EMEA about the market and the company’s products.
The interview with Roman Samoylov came ahead of the DISTREE Russia and CIS 2015 event, at which the company exhibited. The site noted that Cactus is a “fast-growing brand that aims to set new standards for market-compatible printing consumables”, and has “become one of the largest suppliers of compatible consumables in the Russian market”, with the intention to “create optimal solutions for printing at home and [in the] office”.
The company’s consumables sales increased by 10 percent year-on-year in 2014, with the economic sanctions placed on Russia “actually [leading] to more customers turning to Cactus products”. Samoylov stated that the crisis and “the depreciation of the rouble” had a “positive impact […] suddenly” for the company, with “maximum increase in sales of products”. This was due to the “sharp rise in prices of products” sold in foreign currency, as well as “the desire of users and corporate clients to keep the budget in printing costs already approved at that time”.
He added that Cactus “sees strong growth opportunities in the corporate, government and B2B sector” as well as “potential” in retail and in the other nations in the “Russian customs union”. With the company offering “a whole range of advantages” to partners, there is “guaranteed margin” in working with them, alongside “correct and commercially attractive packaging” and “stable stock, advertising and marketing support”.
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A reward programme for business partners is also available, and distributors are “eligible for marketing funds based on their sales”, with Samoylov adding that the fund “enables our distributors and partners to effectively represent and promote our products in a variety of sales channels. For our part, we provide partners with comprehensive assistance in the development, design and promulgation of their marketing activities”.
The company only began operating in 2010 in Russia, and “is already ranked as one of the leading brands of compatible supplies within the national market”. Samoylov commented that “we hope that we can maintain the impressive growth rate in the next two years to become number one in Russia in the segment. We respect and appreciate the trust of our partners. Because of this, we are optimistic about the future”.