The OEM’s Advantage MPS Core Programme is aimed at channel partners.
The Advantage MPS Core Programme is designed for channel partners to “expand their customer reach” and “provide their customers with all of the cost and efficiency benefits” that an MPS programme can deliver, “while removing investment and fleet management banners associated with selling and then implementing MPS solutions”. The new programme is designed to give resellers “the tools and knowledge” to sell MPS “without having to invest in MPS operations and service infrastructure”.
Lexmark quotes market researchers Quocirca, who stated that “first time adoption of MPS in Europe will grow throughout 2015” to the point at which more than 50 percent of SMEs will have “some form of MPS”. By “enabl[ing] its channel partners to benefit from this trend”, the OEM states that it will make it “easy and affordable to get started in MPS”, adding that this all builds on its 15 years’ experience of “deploying MPS to large enterprise businesses”.
Partners signing up to the programme will have “immediate access” to both training and resources “to help them market the advantages”, while Lexmark will “proactively manage supplies fulfilment, maintenance and support of contract devices”, allowing partners to “maintain and build relationship[s] with their customers”. The “specific channel programme” will allow partners, the OEM adds, to “expand their customer base with new offerings at minimal risk”.
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Martin Fairman, Channel Sales Director for UK and Ireland at Lexmark, stated: “As Lexmark continues to evolve into an end-to-end solutions provider it is imperative that channel partners understand how to join us on this journey. The Advantage MPS Core Programme is one of these opportunities. MPS Core provides resellers with a robust framework in which to maintain their client interactions while enhancing the products and services they offer.
“Gartner recognises Lexmark as a leader in MPS. Our vast experience in delivering successful MPS solutions gives us a great deal of insight into the benefits that such services deliver to businesses. Our channel partners require a high level of investment in terms of cost and time to be able to offer such solutions. Our new Lexmark Advantage MPS Core Programme addresses this head-on. Lexmark does all of the heavy lifting so that our partners can focus on providing their customers with efficient and cost-effective print management.”