The OEM claims it is “the first in the office equipment industry” to enter the emerging market – where there is a growing need for MFPs and document solutions – with the establishment of its branch in Phnom Penh.
The new branch began operations on 1 October, and will provide support to dealers in Vietnam who used to provide sales and consultancy services to the Cambodian market. Xerox says its main focus will be to “manage the sales of production printers as they require greater support in print applications” for foreign customers, while also offering “direct sales and services related to office business solutions”.
Economic performance for the region is expected to be 4.7 percent in 2015, topping the global projection by 3.3 percent, following the creation of the Association of South-East Asian (ASEAN) Economic Community earlier in 2015. Cambodia is a member state and its market growth “is envisaged to accelerate”.
Masashi Honda, President of Fuji Xerox Asia Pacific, said: “Over the past decade, we have actively increased the servicing of our dealer base in Cambodia through our Vietnam operations and it is now opportune for Fuji Xerox to establish a ground presence in this dynamic country to better serve our customers.
“The opening of our direct sales operations in Cambodia will enable us to provide a more comprehensive product and solutions line-up to better provide value to our customers.”