The Inkflip.com brand and domain name have been put on the market, as a buyout from a larger company is “the quickest way to grow further”.
Chris Sabin, Business Manager for Inkflip.com, told The Recycler that “we are releasing performance data to potential buyers”. The company supplies refill cartridges to its customers, as well as taking back empties.
The enterprise has been going for around eight years, with the brand boosted by coverage on television through Shark Tank, which Sabin says means “it may have the best brand awareness with consumers in an industry that is largely unbranded”, as most cannot even name an aftermarket ink brand.
Inkflip.com once conducted an online test comparing the performance of a generic ink cartridge ad, against the same ad with the Inkflip/Shark Tank brand, which found that adding the brand resulted in 40 percent more clicks.
The Shark Tank brand is now a “household name” recognized by over 40 million people, according to Sabin, and he says he is excited to see “how big this brand (that we know consumers love) can get with an acquirer’s resources behind it.
“The opportunity is to not to be just a brand in the industry, but to be THE brand.”
Andy Sperry, the founder of the business who Sabin describes as a “serial entrepreneur”, is apparently already looking at ideas for “his next venture”.
The assets on offer include the inkflip.com domain and email accounts, the right to use the Shark Tank brand with Inkflip, a customer database and listings of popular products and customer requests for products yet to be listed on the webpage.