The OEM said it is approaching the model “systematically and at scale” and that it sees it as a major opportunity to decouple economic growth from depleting the earth’s natural resources.
John Ortiz, Director of Product Stewardship at HP, said his company focuses on the four “building blocks” of the circular economy: product design, new business models, reverse cycles and breakthrough innovation, GreenBiz reported.
HP claims its new PageWide devices use up to 94 percent less supplies and packaging, as well as 84 percent less energy, and yet printing “twice as fast as a comparable printing system”. The “closed loop” recycling programme, which includes taking back empty printer cartridges, integrates several of the building blocks, and used cartridges can be reused as “food” for new products.
Recycled plastic carries an up to 33 percent smaller carbon footprint than virgin plastic, enabling HP to reduce its fossil fuel consumption by 54 percent and its water consumption by 75 percent.
Ortiz added: “Customers aren’t asking for circular solutions, HP sees it as a need.”