gap intelligence’s report aims to help clients “uncover printing hardware and supplies growth opportunities”.
The report, Printer and Multifunction Printer (MFP) Installed Base and Page Volume, is said to be “high-level analysis” that helps expose both hardware and supplies opportunities, combining the analyst’s “industry-standard product pricing and specification information” with an installed base of around 2.48 million printers generating over 14.7 billion pages per month.
The data represents the installed base controlled by US dealers and direct sales organisations, and gap intelligence commented that it aims to allow OEMs “to create and execute their product and sales strategies with a rare understanding of the opportunities available to them within the installed base”. The analysts also pointed out that the report “facilitates a new level of data-drive efficiency within MPS operations”, allowing teams to “truly understand the intended page volumes” of devices.
Information includes device demographics (segment, age, specifications, pricing and usage) alongside monthly and lifetime page volumes, market share by installed base and page volume, expected unit demand from “older devices reaching end-of-life”, and the impact of “non-OEM toner usage” within the installed base. The report is also said to feature data for over 3,800 unique printer and MFP models, and grows gap intelligence’s services beyond weekly analysis.
Jake Fishman, Business Director/Office and Production Printing Analyst at gap intelligence, commented: “There are no two more important metrics in office and production printing than the size of the installed base and the volume of pages being printed across these devices. Insight into product ownership and usage is vital because the sale of new equipment almost always requires the replacement of existing units, while profitability is overwhelmingly reliant on how many pages each of those devices produce once installed.”