The OEM revealed its new series of products at a news conference in Dubai.
The new range includes “new consumer and commercial PCs, printers, scanners and gaming products”, and next month HP will exhibit the new range at Gitex Shopper and Technology World, where consumers and companies can try them out and learn more about the technology, reported Khaleej Times. On show will be the Deskjet Ink Advantage 3700 MFP and the Elite Slice, the company’s “smallest desktop” and its first “modular commercial desktop”, which is wireless and allows consumers to “build a desktop of their choice”.
Mathew Thomas, Managing Director, Middle East and Saudi Arabia, HP, said: “Our vision at HP is to create technology that makes life better for everyone, everywhere. It is this vision that has ensured we remain a global leader in printing and personal systems. We have a rich history of innovation, and for more than 75 years, we have brought disruptive technologies to market that have fundamentally changed our industry and the world around us.
“This continuous innovation and engineering excellence are part of our DNA and we will continue to design products that propel our customers and partners into the future.”
Stephanie Rogier, Head of the Print Business Unit for HP Middle East, added: “With an entity solely dedicated to our printing division, we have been able to implement a greater focus on our printing products, with emphasis on agility and speed to quickly adapt to market and customer dynamic. We are excited to contribute to this era of revolutions with our latest technologies and offer a portfolio that reinvigorates home and business printing at unmatched cost of ownership.”