Dion Weisler, President and CEO of HP Inc
The OEM is said to be aiming for expansion “across the printing market”.
Computer Weekly reported on the OEM’s plans for the future, noting that its recent acquisition of Samsung’s printer business “gives HP a foothold in the A3 copier space”, while its forthcoming launch of 3D printers “means the vendor is looking for growth on several fronts”. The site also points out that the OEM “expects to make inroads” in A3 copiers because it “brings an IT mindset to an arena that has become fairly pedestrian over the past couple of decades”.
It outlined that HP Inc’s plan for copiers it to “take a multifunction device approach” by “reducing the components and giving the established printer channel more of a shot at the market”, adding that President and CEO Dion Weisler spoke recently about the copier marketing being “ready to be disrupted by a different approach”, and that “we think it is going to be tremendous for our partner community, We have a really disruptive technology that will have a significantly lower cost per page, more margin for the channel”.
Weisler added that “we will already have the product available in the March, April timeframe, which is ahead of closing […] but we have been working with Samsung on the platform for over a year”. His view on the acquisition meanwhile was that it would “never have happened” before the HP split last year, because the board “would not have considered it among so many other focus areas”, and “the dollars we spent on the Samsung acquisition, which are incredibly important for our future, would have been spent on a software defined network or something else across the organisation”.
In 3D printing meanwhile, Weisler highlighted the sector as “an area which would start to yield results for partners”, noting that “where the industry is going is really exciting. It will start with simple parts, like a gear that goes into a dishwasher, or the 3D printer itself which has 50 percent of the parts printed by a printer. We didn’t get into this business to participate in what is today a $5 billion (€4.5 billiion) industry. We got into it to disrupt a trillion dollar manufacturing industry”.
From a channel perspective, Weisler noted that “some of the forward thinking resellers had already embraced it to try and get ahead in the market”, with the “traditional early adopter channels out there that we are talking to” as well as “the large system integrators”, with some “acquiring the skills to be in a position to serve the 3D space”.