The company’s video promotes its new European printer catalogue.
The video, which you can view at the end of this article, highlights the company’s new European printer catalogue, stating that “our new printer catalogue is here” with “lower prices” and “new products”, with the “dozens” of new products featuring “reduced pricing”, “excellent print quality” and designed for “every major OEM line” with a “two year warranty”.
The company recently announced that its “colour growth [has] accelerate[d]”, and that it “continues to expand its colour supplies offering with the launch of several new colour products”. Up to and including September, the company has introduced “more than 95 colour toner product part numbers for copiers, printers and MFPs worldwide”, with recent releases including colour products for Canon, Konica Minolta, Lexmark, Olivetti, Ricoh, Sharp and UTAX printers.
Katun added that it “anticipates introducing several new colour toner products through the remainder of the year”, in turn “providing even more opportunities for office equipment dealers and distributors to increase their profitability”. The company pointed out that “since its inception in 1979”, it estimates that “well over a trillion pages have been produced on printers, copiers and other imaging equipment using Katun colour and monochrome toners”.
The US arm of Katun meanwhile launched a comedy sales video in September that mocks the way some toner cartridges are sold.
[youtube]https://www.youtube.com/watch?v=8dpfeYWzvug&feature=youtu.be[/youtube]