The company asks “have you outgrown your fear of aftermarket colour” in its latest video.
The video, embedded at the end of this article, starts by showing a camera hurtling down corridors with frightening music, before showing ‘Magenta drum’ written on a door like a horror movie poster. Katun then asks “have you outgrown your fear of aftermarket colour” in shock bursts onscreen, before highlighting its new colour site, www.katun.com/fear-of-color.
The company’s European business recently launched a video promoting its new European printer catalogue, while the US arm of Katun launched a comedy sales video in September that mocks the way some toner cartridges are sold.
[youtube]https://www.youtube.com/watch?v=tLK5SKXGBjY[/youtube]