The OEM’s UK subsidiary is promoting its new line of colour printers and MFPs by offering them at half price to Shinrai partners.
The company announced in a press release that the “Test the Best” promotion will run from 14 November to 31 December, and is exclusive to Shinrai partners, who can choose from 11 models from the new range including OKI’s digital LED colour printing technology. The partners are able to buy one as a test model, and another to sell to their “top customers”.
OKI’s’s Shinrai partner programme “recognises the crucial importance of channel partners, EMEA-wide”, and concentrates on “driving success by nurturing customers and growing revenues” through its partnerships.
Andrew Hall, OKI Systems UK’s Marketing Manager, said: “OKI’s ‘Test the Best’ promotion offers our Shinrai partners an exclusive opportunity to be the first to try out the fantastic printers and MFPs from our new range at half the recommended retail price. This is a revenue-boosting deal for our partners enabling them to offer their customers cutting edge colour printing technology that provides the flexibility to print professional quality documents in-house.
“The devices in our Test the Best promotion are at the forefront of digital printing technology and within reach of all businesses. They provide advanced connectivity and high productivity, while being simple to set up and use with low total ownership costs. This promotion provides our Shinrai partners and their customers with the chance to gain a real competitive edge, giving their businesses a major opportunity.
“Once their customers have experienced the revolutionary high definition colour, speed and media versatility of these devices, they will be coming back for more.”