A new study looks at the market opportunities in Australia.
The study is to “help print vendors in Australia capitalise on opportunities for print” and “identifies vertical markets, company size segments, and geographic
regions that offer the greatest opportunity for persistent print”. The new report discusses its findings with the use of its forecast model, and highlights a “vertical survey of Australian business professionals”.
It also points out that Australia “is a mature market that no longer offers organic growth” because of the introduction of “digital technologies and workflows, company cost initiatives, and sustainability efforts”. Business growth for vendors means that they will now have to “capture market share from competitors” noted the report, and one plan for this has been a “growing focus on vertical markets and workflows, especially those that offer the greatest page volume opportunity”.
This is one in which OEMs and channel partners have united their business to “address print- and paper-intensive applications and workflows”. The report also said that “channel partnership[s] within mature markets means that advanced approaches to strategy alignment and distribution channels are required to gain share”.
To this end InfoTrends has “developed a methodology for segmenting the market”, and has based this on “page volumes by vertical market within specific geographic areas”, with this methodology used successfully in the US and Europe, and “provides vendors with new ways to segment and view the market opportunity within very specific geographies”.
InfoTrends said that this study is “the first of its kind segmenting office equipment market potential based on page volumes by vertical market in Australia”, adding that that the study also looks to “uncover pockets of persistent print and uses tableau as a visualization tool” breaking down the geographical areas into “Australian Statistical Areas (SA Level 4)”, with “18 verticals […] covered”.