The Profit is a programme that brings news and business tips for SMBs as well as technology.
In a press release, the OEM announced that “it has partnered for a second consecutive season with CNBC” and the series The Profit, which aims to “help SMBs succeed” at home or in the office. During the series, SMBs receive tips on business and technology through customised clips that feature Epson EcoTank printers, including the WorkForce ET-16500 wide-format and WorkForce ET-4550 and Expression ET-2550 MFPs.
Agustin Chacon, Vice President of International Marketing at Epson, said: “Business operations are unique but we understand the critical need to operate efficiently without sacrificing creativity. We are pleased to be partnering with CNBC and The Profit for the second year in a row to continue bringing innovative technology to the business community. By utilising cartridge-free printers like the EcoTank series, businesses can focus on achieving long-term goals without worrying about back-end operations.”
The clips on the show are customised and follow small business owners managing their days working at home or from an office, and show how Epson’s EcoTank printer can deliver worry-free solutions.
Christina Glorioso, Senior Vice President of Integrated Marketing for NBCUniversal News Group, commented: “In our second year working together, we are very excited to showcase the Epson EcoTank printer within an episode of our fan-favourite The Profit and super serve our small business audience even further with original digital content. This new product line from Epson is a perfect solution for all our busy, hardworking fans, and a natural fit for our CNBC Primetime programming.”