The remanufacturer has a new contemporary look that it says “remains true to its roots”.
In a press release, the company said that its new look was first announced at a company meeting earlier this year, and that the logo is on the new packaging and will be incorporated into the redesigned website early next year. The logo had been “quietly making its way” onto packaging “in recent months”, and the “in-house design team” were inspired by brands like Apple and Nike, setting for a logo “centred around four major pillars”, using the hexagon from the original logo and the company colours, thereby preserving the company’s heritage.
LD has produced remanufactured brand ink and toner cartridges for 10 years, adding that it is “very proud of [its] products”, which is why they are represented within the logo. The hexagon also represents the growth of the company and its sales of “10 million ink, toner and ribbon cartridges a year”. The logo also represents the company’s focus on the future which is why the initials of LD are centred in the middle of the logo. Goals for the future include “customers, employees and business partners” who all “play a symbiotic role in the continued success of the brand and business”.
Fred Machuca, Creative Director of LD Products, said: “This was a complex project that required translating our history into something modern and exciting. This was a dream project for any creative team to be a part of and I’m extremely proud of the work our design team produced.”
Aaron Leon, CEO and Founder of LD Products, added: “After 16 years with the same logo, it was time for a fresh look. We knew we wanted a simpler, more contemporary design that exemplified the continued growth of the business.”