The OEM has chosen Alloys as a distributer for its MFPs in Australia.
Channel Life reported that Alloys will be able to “provide resellers with greater choice” of Lexmark’s MFPs, and with over 30 years of experience in distribution and product demonstration, Alloys will be able to “offer Lexmark’s channel partners in-depth expertise”.
Innes Thomson, General Manger of Australia and New Zealand at Lexmark, said: “At Lexmark, we are extremely pleased about the next chapter in our strategic relationship with Alloys. With our award winning range of products featuring state-of-the-art technologies, Alloys’ expertise gives Lexmark partners more choice in sourcing the right solutions for their customers. We look forward to developing the new partnership to open the possibilities for our next phase of growth in the Australian market.”
Paul Harman, CEO of Alloys, said that the partnership with Lexmark is expanding and is a “natural extension of their four year consumables relationship”, also stating: “As Australia’s specialist printing and technology distributor it is important for Alloys to be able to offer the full range of software and printing solutions from key players in our specialist market.
“We are pleased to be able to bring our non-traditional distribution capabilities to Lexmark’s award-winning range of products and solutions and channel of customers.”