OKI Systems UK announced that it has partnered with Tech Data to distribute its printers and MFPs in the UK.
In a press release, OKI said that it believes the partnership with Tech Data, which it calls a major technology distributor, will “help maximise the potential of smart printers as part of a wider business solution” and also help the company to expand “its channels to include IT solution providers”. The union follows the release of OKI’s smart colour printers for all sizes of businesses.
Tech Data have appointed Ruari Metcalfe as OKI Business Development Manager, and he will be responsible for “supporting partners in identifying opportunities, growing sales and getting the best from OKI’s Shinrai Partner Programme”. The company also announced that ”new partners coming to OKI via Tech Data will also be eligible until the end of the month to take part in OKI’s Test the Best incentive, which provides a 50 percent discount on up to two units per model on selected devices.
“In addition, those who haven’t bought an OKI product for over a year are entitled to 30 percent discount on their initial purchase”.
John Thompson, Professional Services Manager at OKI Systems UK, stated: “As the business world changes with increasing digitisation, so the printer market is evolving. Our smart printers and MFPs’ open platform means they can be integrated into digital workflows, converting print in to digital storage which gives customers the ability to manage electronic documents.
“We already have a large number of opportunities in industries such as healthcare, graphic arts, retail and professional services. However, with Tech Data’s extended market presence, we now have access to a broader range of customer opportunities.”
Simon Tetlow, OKI Systems UK’s Head of Channel, said: “We believe this new partnership will be mutually beneficial, opening up new opportunities for Tech Data’s resellers and expanding OKI’s market reach and logistical capabilities.”
Stephen Martin, Print Business Unit Manager at Tech Data, commented: “OKI is a well-known and highly respected name in B2B print and this is a great opportunity for our customers to expand their sales potential in the corporate, SMB and public sectors. With OKI, resellers have the potential to gain a real competitive edge.
“We’re aiming to bring a significant number of new partners on-board over the next 12 months, and will be working closely with OKI in the UK to ensure that we deliver all the value and benefits that the company’s partner programme and brand offer.”