The advert, entitled ‘Mr Butterfingers’, shows how even a clumsy person can use HP Inc’s Deskjet ink refills without spilling a drop.
DNA India reported that the advert portrays the story of Giridhar, who has been clumsy from a small child and shows his journey to adulthood with all his ‘accidents’ along the way. When his father buys a new HP Inc Deskjet printer with the easy ink refills, Giridhar still manages to drop one of the refills after opening it, but it doesn’t spill thanks to the safety cap and to the relief of his father.
The advert is for the Indian market, made by BBDO, and is supposed to be a humorous way to promote the new refills.