The programme offers resellers the chance to improve sales and customer service as well as reward initiatives.
Brother’s programme “provides support to its channel partners”, reported ARN, helping them to develop their business to be more profitable and to recognise “new opportunities” by providing support from “sales, technical and marketing resources” as well as “exclusive pricing”. The programme also offers financial rewards to high performing sales staff, and supports the resellers “marketing costs, sharper pricing and deal registration”, and the article advises channel partners to “sign up” to learn more about the available financial support.
Once registered, there are many Brother training resources available, with some offering training sessions that enable the partner to become certified by Brother, and the OEM said that this can help to put participants above competitors. They also offer access to their own marketing like branding, logos, creativity and “demand generating tools”, as well as promoting channel partners on the Brother Where to Buy website. Channel partners can ask for “special support” for marketing development funds for advertising, marketing and promotions.
There is also advice on sustainable income and providing products and services that customers want, as well as opportunities in the MPS sector, which is reportedly made easier with the use of Brother’s BRAdmin software for monitoring clients devices and supplies. According to ARN “the demand for MPS is very strong in Australian [SMBs]”, with more than 50 percent interested in integrating it within their businesses, and the bigger the company, the more interest in MPS.
After induction into the programme, resellers can immediately start selling devices “targeted at high end corporate customers”, as well as offer trial units. Registered channel partners are able to “take advantage of government and education discounts and special promotional pricing”. To join the programme, businesses must specialise in one of the following sectors: “SMB; Consumables; Managed Print Services; Business”.