Another analyst report on the African printer market outlined how printing trends are changing.
Market analysts Transparency Market Research reported that the “shift from black and white printing to colour printing has aided” growth in the market, with the growth of MFPs and MPS said to be a “major factor fuelling” the market’s increase in size. The analysts outlined that the market was worth $2.3 billion (€2.1 billion) in 2012, and is expected to be worth $4.18 billion (€3.88 billion) by 2019, with a forecast compound annual growth rate (CAGR) of 8.8 percent between 2013 and 2019.
The analysts also pointed out that “the older generation of printers needs replacing and is driving the growth of the printer market in Africa”, while “increasing demand for MFPs within corporate and small enterprises, government agencies, and mid-sized enterprises has also augmented” this expansion. The “growing introduction of mobile printers, wireless printers and bring your own device (BYOD)” is also said to have “brought in new growth opportunities”.
Conversely, the “increasing shift towards the electronic format from conventional hard copies and the rising regulatory pressures” were factors that “may impede the growth […] in the coming years”, with laser leading at the start of the report (in 2012) “on the basis of revenue”, with inkjet behind as laser “is the top technology being utilised in MFPs”, with the corporate segment generating “high demand” for MFPs and thus “fuelling” the need for laser printers.
The report into the market highlighted “prime players” including Canon, Brother, HP Inc, Epson and Samsung, while it studies individual nations including: South Africa; Angola; Botswana; Madagascar; Namibia; Zambia; Tanzania; Zimbabwe; Mozambiqu;, and Rest of Africa (RoA). South Africa “led the market” in 2012 with a 20.8 percent share, and this was said to be due to “the rising demand for large format printers and managed print services”.
Also, “a number of industries such as that of banking, telecom, and finance are flourishing in Botswana”, which was “raising the demand for printers” there, with the analysts adding that “MFPs and laser colour printers are being widely deployed in this country”. Earlier this year, The Recycler reported on two other analysts’ reports concerning the African region’s growth, and you can read about those here and here.