The company attended the East Midlands International Trade Association (EMITA) event in the UK.
Tony Mills, Chief Executive, Print-Rite Europe, attended the event, which was held at the China Si Yuan Centre on the Nottingham University campus as part of a series of Market Focus talks presented by EMITA. Much of the event focused on China, and speakers included Min Rose, Deputy Director of Knowledge Exchange Asia, who talked about the University’s “strategic engagement with China”.
Dr Jinmin Wang, Associate Professor at the University’s Business School, provided a presentation on Reaching Chinese consumers, and advice was offered by Tim Shaw, International Trade Advisor at Midlands Engine, on specific industries and market segments.
Mills commented: “With our head office in Hong Kong and manufacturing facilities in China, I was of course very keen to attend this event which proved extremely interesting and informative. I would like to think that in the future we could explore ways in which Print-Rite could work with EMITA for the benefit of its members.”