The show, taking place from 14 to 16 March in Dubai, aims to help exhibitors target the “lucrative regional market”.
The seventh iteration of the event is being held at the Dubai International Convention and Exhibition Centre, and will see “more than 300 exhibitors from 36 countries taking part”, with show organisers Messe Frankfurt Middle East stating that “European paper, office supplies, and stationery manufacturers” have joined to target the “lucrative regional market”. The event has also been said to have offered a boost to regional exports, and is targeting producers of office equipment.
The organisers stated that the show is the “region’s largest B2B trade show covering the entire range of stationery and office supplies”, with this including the Remanexpo product group, in which Turbon will be exhibiting for the first time next month. Turbon is a “leading worldwide manufacturer and distributor for laser toner supplies”, said Messe Frankurt Middle East, as well as a “distributor authorised” by IBM “committed to offer[ing] the highest level of product quality and value”.
Ahmed Pauwels, CEO of Messe Frankfurt Middle East, commented: “Paperworld Middle East has gained a solid reputation as a highly-effective facilitator and business generator for international companies looking to conclude new deals with regional buyers and distributors. The consumption of office paper, supplies, school articles, and stationery, is sustained by the strong appreciation for high quality products and brands at Paperworld Middle East, which is further boosted by Dubai’s geographical proximity to regional markets.
“This year we will once again witness a robust presence on the show floor by international big names, all looking to make an impact with trade buyers from the region and beyond.”