The OEM has launched four new A3 MFPs in the Thai market for “large-scale printing at low cost”.
Nation Multimedia reported on the launch, which saw Brother Commercial (Thailand) launch the MFC-J3930DW, MFC-J3530DW, MFC-J2730DW, and MFC-J2330DW, which feature “superior qualities” and add to a series that “has been the highest sales generator in Thailand for eight years in a row”. The OEM estimates that in 2017, the printer market in Thailand “will grow by around five percent, while the A3 inkjet multifunction market would climb by around 10 percent”.
It intends to “introduce printing innovations to the market throughout the year to satisfy the needs of SMEs and the corporate market, and Teerawut Supapunpinyo, Director of Sales and Marketing, said that “every model in this series is a reliable and versatile tool equipped with high-standard performance and durability, which are two key factors for large-quantity printing in small and medium-sized enterprises”.
He added: “With outstanding printing speeds, new water-resistant (pigment) ink, more user-friendly function and lower cost of printing per page, the Brother A3 Inkjet Multifunction Centre will effectively increase competitive opportunities and advantages for enterprises in the current economic climate. This time, we have come up with a versatile printer called multifunction centre, which is designed to achieve high printing speed, lower printing cost per page and better quality.
“We also improved the paper-handling system to support up to A3-sized sheets so that customers find it easier and more flexible to print on large paper without having to compromise even the slightest detail. Right now, we have the Brother A3 Inkjet Multifunction Centre as a pilot series for this strategy. This printer series, consisting of four models, was launched eight years ago, but still dominates up to 77 per cent of Thailand’s market.”