The company has revealed a new flexible packaging service that will make “private branding easy”.
The cartridge manufacturer’s new service will enable customers to “promote their brands” at minimal cost, and Aster has different packages to suit every business, including solutions for private label, private packaging sleeves, customised box replacements, customers’ branded products storing and multi-combinations.
Aster said that the private label solution “provides the customers with the opportunity to stick their own labels, which contains their logos, company names, reorder numbers and contact information, on Aster’s generic boxes”, and that the private sleeve offering enables customers to “dress Aster’s generic boxes with their own branded sleeves” to promote their own brand, adding that “this is the most convenient and econom[ic] way” to do this.
Customers can also send “their own boxes to Aster’s warehouse in the Netherlands” where the company will personalise them, as many “may change the boxes into their own branded packages when they receive the generic stock”, but “this [can] be quite time and labour costly”, so the customised box replacement solution allows Aster to “change its generic boxes into its customers’ private boxes”.
With the service, any “branded stock” ordered from Aster’s factory in China can be stored in the Venlo warehouse and shipped in batches to the customers own store at their convenience. Aster said that online customers who prefer ordering toner in sets save money on shipping, ordering and promotions, and “Aster’s multi-combination solution can help the online seller make the combinations easy” by making “the multi-packs and multi-combinations […] in its own warehouse and the online sellers can fulfil their customers’ orders directly”.
Gianluca Traficante, Vice President of Sales at Aster, said: “Aster understands the local customers’ demands and we are always improving our service to deliver customers with more value. Thanks to our strong and experienced in-house warehouse team, we can make the customised packaging project and branding plan become a reality now.
“This service lowers our customers’ expenses and manpower of branding, thus they can focus more on revenue-generating activities in their business. I’m glad that this service has received tremendous positive response from our customers and I’m sure more customers will benefit from this service. ”