The retail discussed the benefits of buying printer cartridges “from local businesses”.
Cartridge World’s article noted that “printer ink and toner may be one of those things bought easily and cheaply through online retailers”, but that “while this is the most convenient way to make a lot of purchases, doing so for ink or toner often lacks value and comes with risks”, and that “the same holds true for shopping big box retailers that carry so many different products that it’s difficult for staff to specialise on any one of them”.
The franchise carried on by adding that “purchasing products online and at big box stores often lacks adequate service”, and that “without receiving knowledgeable help, you run the risk of purchasing the wrong product”, while buying cartridges “can be confusing if you no longer have the owner’s manual for your printer, which lists the ink or toner you should buy”, and difficult “if you don’t have the spent ink or toner cartridge anymore”.
In turn, “even if you did have those things, did you know there may be less expensive options, such as third-party cartridges? Should you end up buying the wrong cartridge, did you also know many online and brick and mortar retailers will not let you return it if the box has been opened?” It claimed that it “specialises” in its “more than 350 franchise locations in North America” in cartridges, with the stores said to be “local printing experts”.
In addition, “because these locally-owned shops concentrate solely on printing needs, you get reliable service which significantly reduces the risk of purchasing the wrong ink or toner. The staff are also available to answer any and all printing questions you have”. Cartridge World also claimed that “since Cartridge World stores are locally-owned, you’re boosting the local economy when you buy from them”.
The retail franchise also shared “some of the benefits of buying locally” according to the American Independent Business Alliance, which include “community building […] your interaction with other consumers and store employees build and strengthen local relationships” as well as “bolstering the local economy […] each dollar spent locally returns nearly 50 times more money than a dollar spent at one of the big online retailers”.
Other benefits consist of: “helping the environment […] independently-owned stores typically have a smaller footprint than big box stores”; “boosting wealth of residents […] spending locally creates a multiplier effect that brings about a lasting impact on the prosperity of local organisations and residents”; and “charitable spending […] small businesses outspend big businesses when it comes to donations to local non-profits, events and teams”.
Finally, it cited: “creating character […] small businesses help shape the personality of communities”; “strengthening local democracy […] local owners typically have roots in the community and participate in development decisions that affect the local economic environment”; and “bettering the health of residents […] studies show municipalities with a large portion of small businesses had lower rates of certain health problems”.