A 29 percent drop in shipment sales was reported in 2016 by IDC.
Zdnet.com reported the decline in 2016 was due to economic instability and “increasing user maturity” according to analytical data from IDC. Of the 1.8 million printers sold inkjet printers accounted for 1.4 million, a decrease of 27 percent and laser printer sales were 400,000, down by 36.3 percent. Even so Brazil’s printer sales revenue was $522 million (€428 million) which was a decrease from the previous year of 23 percent.
This was the second year in a row to show a decrease and Sergio Teixeira, IDC’s analyst for Brazil said: “As the Brazilian market is already mature, the largest purchase volume is no longer for basic roll-outs, but for upgrades. In 2016 with the political and economic crisis final consumers and especially companies, reduced investments and did not update their equipment.”
Teixeira added that: “This scenario should be a bit different this year with sales resuming, even if in a timid manner, in the second half of 2017. Ink tank printers have been an option for anyone looking for more durable equipment and more affordable supplies. Even the smallest laser printers with print capacity of 29 pages per minute have become alternatives for the end consumer and smaller businesses.”
IDC predicts that 2017 will see smart MFPs increase in sales and also ink tank printers because of their capabilities to print 5,000 to 8,000 pages.
IDC Brazil predicts that 15 million printers will be sold in 2017 and that this would be 17 percent less than last year and that of these figures 11 million will be inkjet and 400,000 laser which is a sale decline of “18 percent and 15 percent respectively”.