The French company has expanded and modernised its Indian operation.
Print Week reported that the French company has invested in a 45,000 square foot slitting and packing plant in the industrial area of Bidadi which is 30k from Bengaluru and that this will be “equipped with an automatic core cutter, packing line and three slitting machines”.
This will mean a production of “60-mn sq/m thermal transfer variants, wax, wax-resin and resin-based films” and in the next three months another slitting machine will be added. “Traditionally, the thermal transfer business is a just-in-time business, with less lead-time for delivery. You have to be close to the customer because the product is used at the end-of-line operation.
“India is an emerging market, and packaging is part of the India growth story. Servicing the growing Indian need from Singapore was going to be an issue. Hence we have to be local and supply the finished products when it is required.”
Sehgal also said that Armor has a 28 percent market share in the thermal transfer market in India and that it is showing a growth of 15 percent a year: “With this strengthened operations, we hope to increase our market share.”