There is huge potential for investment in Romania which has “one of the fastest growing economies in Europe”.
The Diplomat reported that Romania has potential that has not yet been developed and has attracted foreign investment not least from the US.
Xerox is one of the US companies that has invested in the Romanian market and the company said that it will “always adapt technology to customer needs”. The sales of the OEMs MFPs and laser printers in Romania showed an increase in the first quarter 2017.
Gabriel Pantelimon, General Manager, Xerox Romania, said: “The company’s strategy is to increase sales on the hardware segment. Romania is on the same business trend as Poland, Czech Republic or Hungary. In Central and Eastern Europe, things are evolving pretty much the same in all countries. There are business opportunities for both hardware and software segments, including document management for companies.”
Pantelimon also commented: “We launched 29 new products, both in the A4 laser printer area and in the A3 multifunction product range. These new machines are meant to be workplace assistants and they already come with included technologies such as Google Drive or Dropbox. Design looks a lot better and the touch-screen is like a tablet. They even have a tutorial that guides you through how to use the printer.”
The OEM has already brought many of the new products to Romania which will soon be available on its market and Pantelimon talked about the small business sector: “The SME area is the most dynamic, but we also have projects with larger clients. The usual business comes from the area of small and medium enterprises and that is the reason why our investments go to that area.
“Many of the newly-launched products are addressed to these companies. Xerox wants to gain more market share on the SME segment at a global level. Our industry is trying to keep up with the user & primers way of working: digital documents, social media, cloud, etc. Xerox had and has close contact with the customer. We do not invent something and push the clients in that direction. We always adapt our technology to meet customer needs.”