Photo courtesy Channel Info
The company’s latest release has been designed to enhance Nectere’s own brand range and create more benefits for its dealers.
Nectere previously launched Paper by Red three years ago, and now it is following this up with the release of a new competitive toner range, also under the name ‘by Red’.
As Dealer Support reports, “the ‘by red’ brand was created to give Nectere dealers a competitive advantage on top selling lines” and by enhancing the range with this new release, Nectere hopes to “help dealers to succeed and thrive in the marketplace.”
“The rationale for an own brand is based purely on the benefits for our dealers,” says commercial director Phil Hardwell. “Quality is essential, add to this an efficient route to market, margin opportunity and strong branding, and there is the recipe for success.
He adds, “The range of Toner by Red will naturally evolve with market trends to enable our dealers remain competitive and ahead of the curve”.