John Taylor, M2
The managed print specialist has revealed that it is launching an ecommerce website giving resellers the option to white label the managed print service.
In the latest news from SCC-owned M2, Microscope has revealed that the company is rolling out a new ecommerce site offering managed print “as one of the key elements” and giving resellers the chance to white label this service. This website launch is an effort on M2’s part to “get more channel players selling services to customers” and those that do opt to use the platform “will pay a share of the hardware profit but will not have to make an upfront investment.”
The ecommerce site is called Print Simplicity and it begins by taking customers through a range of questions, using the answers they provide to determine their specific print requirements. They are then offered a variety of tailored options to choose from.
Print Simplicity “supports a large number of devices and with quick response time and next-day toner delivery” Microscope Editor Simon Quicke writes that it “should appeal to customers lacking their own in-house support.”
“This proposition cuts out the entire sales process, saving businesses weeks’ worth of valuable time and enabling them to benefit from world class MPS at the touch of a button,” explained John Taylor, M2’s chief executive.
“It is also an opportunity for resellers to replace transactional relationships with managed service contracts. M2 has always had its customers at heart – and that helped us recognise that buyer behaviour is changing at a quicker rate than the wider MPS industry is currently delivering,” he continued.
M2 has already received support from HP, which was one of the first companies to get on board, with its commercial channel and education director for the UK and Ireland, Neil Sawyer, revealing that it “could use the M2 site to help get more of its channel switched on to selling printers differently.”
“This e-commerce proposition allows HP to offer a managed print service, utilising HP print technology, to SMB customers who would typically have a transactional relationship with us,” Sawyer said.