Ed Bonoan (Copyright: Tech Patrol)
This week Epson Philippines unveiled its latest printer innovations to trade partners and the media in Taguig City.
The launch, entitled ‘Greatness Re-Engineered”, was held in the Grand Ballroom of the Shangri-La at the Fort in Taguig City, and was attended by Epson’s trade partners and the media.
Epson’s new compact integrated ink tank printers were showcased, promising “more cost savings for corporations, SME’s and home offices and schools” and the launch also unveiled “key milestones in Epson’s visual imaging development”.
“As a technology company, Epson takes great pride in our attention to details and innovation. We aspire to be a company that takes care of every detail using the most innovative technology in the world to meet the demands of the market. And it is our focus on details that has led to our success today,”explained Toshimitsu Tanaka, Managing Director and President, Epson Philippines and Country Manager, Epson Singapore Pte. Ltd.
“Epson has a vertically integrated model driven by our core technologies that sees us creating products from the ground up – handling every aspect of our product development, manufacture, sale, right down to service and support. And it is this edge that differentiates us from our competitors,” he continued.
Mr. Toshimitsu Tanaka revealed that all the products launched during the event were manufactured locally in Epson Precision (Philippines) Inc. or EPPI, Epson’s national manufacturing facility.
The OEM is a pioneer when it comes to its range of ink tank printers, continuing to “lead the ink tank segment with the largest market share of ink tank printers, at 70 percent in SE Asia.” In the Philippines, Epson holds a 55 percent market share and is continuing “to grow exponentially”.
“Since IDC started tracking the market in 1996, no vendor in the long history of this highly competitive industry was able to command a market share more than 50 percent.Despite other brands’ entry into the ink tank space last 2014 and 2015, Epson’s domination of this segment is apparent. IDC showed that in the 1st half of 2017, Epson sold more than 3 times the quantity other brands have sold, combined. At 77 percent market share in the ink tank space, it has become very obvious, ink tank is Epson, and Epson is ink tank,” explained Jester Cruz, Department Head for Product Management Division, Epson Philippines.
“We are witnessing a very clear shift in the printing market. While the ink tank segment grows, with everyone jumping on the bandwagon, the laser market segment has been declining. Epson is committed to the business printing segment by constantly developing and introducing a wide range of products suited to each business category,” revealed Eduardo Bonoan, General Manager and Head of Marketing, Epson Philippines.