The company has revealed a new, improved version of its partner programme to enable its channel partners to grow their margins and win long-term contracts.
According to Dealer Support, Brother UK’s partner programme “offers product promotions and rewards, alongside marketing and sales tools to support partners who sell Brother products and services.”
Its restructured version now allows partners to be ranked as “either Reseller, Gold or Platinum level”, each tier providing “added benefits”, while special advantages will be offered to businesses “selling or looking to sell managed print services (MPS) solutions.”
The improvement of the programme is part of Brother UK’s Transform 2018 Strategy, described as “a global initiative to help grow revenues by moving towards contractual solutions and services.”
Greig Millar, Brother UK’s General Manager for Sales, said: “Our upgraded partner programme has been designed to help channel firms boost profit margins and tap into the growing services and solutions market.
“There’s currently great opportunities for vendors and partners to sell solutions, with customers increasingly looking to innovate, increase productivity and boost workforce efficiency through IT, all while keeping costs down. Our partner programme helps Brother and its partners to work side by side in developing integrated solutions that enable us to help customers achieve their goals.”