The use of colour printers in business communications is widely recognised as an essential and strategic commercial tool. Not only does colour help to more readily engage the attention of customers and employees, it significantly improves their comprehension of documents. The net result of using colour is more effective communications that can have a direct impact on the productivity and bottom line of a business.
Cost per page of a high quality laser printer can match that of a mono printer and, when the savings that can be made by printing marketing and sales documents in-house are taken into account, a colour laser printer can very quickly pay for itself. Furthermore, with the advancement of single-pass technology and faster engine speeds, colour laser printers now match or better the speeds of mono printers – ensuring productivity is maximised whatever the print requirements.
The business advantages of high-speed colour laser printing are as follows:
Mood and meaning
The power of colour is inherent in our everyday culture and lives. Many of us will be familiar with the fact that colours can be culturally symbolic, affect our moods, or be used to impart specific meaning or emphasis. It’s a scientific fact that certain colours can incite actual physical changes in humans. This is known as chromodynamics.
Clearer communication
Using a colour laser printer in business communications is one of the most effective ways to increase the clarity and comprehension of business documents and in-house marketing materials.
In fact, according to the Pantone Institute, when printing a message in colour, assimilation of information and recognition by a reader can increase by as much as 78%, when compared to the message being printed in black and white.
Colour also improves both understanding and learning because it helps to gain readers’ interest and enables them to retain information more easily.
Colour gets results
From a sales perspective, colour is vital in increasing the chances of making a sale. The power of colour has been proven in repeated direct marketing tests to significantly improve response rates.
Just highlighting a headline in red or reversing some copy out of a yellow box can have a dramatic effect on the impact of a marketing document.
Creativity
An in-house colour printer can be a powerful creative marketing tool that will enable you to design a whole range of high quality marketing materials and office stationery.
From business cards to direct mail flyers, company brochures to sales presentation documents, spreadsheets to customer newsletters, the scope to motivate customers and employees with hard copy colour run-outs is only limited by the imagination.
The use of colour in customer communications will also enhance brand image, creating more positive associations with the company, helping it to sell more and retain customers for longer.
Business productivity
Using colour in internal documents is important in aiding employee productivity.
Not only does it encourage workers to pay more attention to documents, it actually increases readability. The result is faster and better internal communications.
Flexibility
In-house colour laser printing makes a business more flexible, allowing organisations to print on demand and run-off the exact quantity needed.
This means documents can be updated and reprinted as frequently as necessary, without incurring the cost of waste and the clu