Brother to build new Tokyo office

Through growth of domestic sales mainly in the Printing Business and development of new businesses, the office space has become smaller and the building itself has deteriorated. In reconsidering the position of Tokyo Office, with an eye to further expansion of domestic business and new businesses, the Brother Group has decided to newly construct its Tokyo Office building as the group’s major base of sales & marketing activities in domestic sales and new businesses.

Brother will construct its new Tokyo office building at the site of the old Tokyo office building as a major base of the Brother Group’s sales & marketing activities in its domestic sales and new businesses. The construction of the new building will start April 2009 and complete March 2010. Business operation will start May 2010.

With the construction of the new building, the Brother Group will strengthen marketing activities in Tokyo, aiming at enhancing its brand image and promoting PR activities of products more effectively in Tokyo, centre of media activities. It also intends to strengthen its sales activities for corporate users and continue to make efforts to attract new customers in Tokyo, the biggest market of “B to B (Business to Business).”

As for the new businesses, the related departments of Brother Industries, Ltd. that are currently located in and around Tokyo will be put together in the new building and will prepare to respond to the future business expansion.

By constructing new Tokyo Branch building, the Brother Group will accelerate the expansion of domestic business and new businesses and enhance the brand recognition of Brother as well.

An environmental feature to be incorporated in the new building, is a wall greening partially applied, which is for the first time ever in the Brother Group operations.