They are encouraging viewers to keep printing and to see Kodak as the provider of cheaper printing. Kodak says that last year the UK spent £600 million on “rip-off printer ink”.
The company adds “By switching to a Kodak All-in-One printer, like the Kodak ESP9, with the lowest ink replacement costs around, you could save an average of £75 a year on your printing costs. Kodak is offering one lucky person this stylish printer to save you money!”
This is good publicity for Kodak because five million people watch GMTV every morning. And every month, GMTV reaches 19 million people: almost over a third of the UK population. Nearly half of all housewives with children tune into GMTV every month, that’s over 9 million adults. Transmitting daily from 6am to 9.25am, GMTV offers a lively mix of news, views and entertainment.