Kyocera has launched a new scheme to combat the sales of non-genuine toner in the channel.
Kyocera has created a Consumables Direct Partner Programme with the main aim to reward Kyocera’s direct partners who distribute ‘Genuine Quality toner’ manufactured by Kyocera and ensure that end-users are using genuine Kyocera consumables.
The programme aims to add value and reward Direct Partners that choose to work with Kyocera, and enforce this non-genuine message. In return Kyocera promote their authorized Direct Partners through various marketing initiatives which include:
• Sales and marketing support
• Sales management
• Increased retention and improved customer relationships
• New promotions specific for direct partners
• Generation of sales leads
So far VOW, UFP, Westcoast, Advent, Midwich and Spicers have all been brought on board.
A Consumables Business Partner Programme has also been set up for select resellers which will recognize business partners for supplying genuine Kyocera consumables to end-markets, as they will be solely purchasing from authorized direct distribution partners.
The launch of both new consumables programmes has allowed Kyocera to revisit their consumables training and sales education; with regard to why Kyocera technology is fundamentally different to that of their competitors.
Charlotte Elmer, Kyocera’s Consumables and Spares Manager said: “We believe by implementing these programmes, Kyocera are tackling the issue of non-original toner successfully. We have a strong process in place to deal with non-genuine product and the companies associated with this trading. We hope by getting partners on board, we can continue to sell genuine toner and see a growth in our consumables business in the forthcoming quarter.”
To find out more about the Consumables Programmes, contact Kyocera on +44 (0)118 931 1500.
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