- Canon CSP’s overall growth stands at 49% as of H1’‘09
- Canon enjoys 31% market share in the laser segment as of May 2009 with a growth of 160%
- Canon’s scanner category is currently ranked No.1 with 49% market share
- Consumables have grown at 17% with 310 active original ink centers across India
Canon India announced growth and revenues in its Consumer Systems Product (CSP) division for the first half of 2009. Canon CSP closed H1’09 with 49% growth, ranking number one in the scanner category and 17% growth in the consumables segment.
The laser segment has always been a key revenue generator for Canon CSP and as of May ’09 the market share stands at 31% with a growth of 160%. With a high growth in the first half of 2009, this establishes Canon as one of the key players in this domain. Canon says its work on new technologies and its channel network have resulted in Canon’s leading position in the IT peripheral segment.
In its endeavor to abolish piracy, Canon CSP initiated a drive to promote original cartridges, and opened Original Ink Centers all over India. Today there are 310 Original Ink Centres across India which has helped Canon’s consumables category to grow by 17%.
Alok Bharadwaj, Senior Vice President, Canon India remarked “At Canon our vision is to be market leaders across all our businesses including the IT peripheral segment. We have been constantly putting in a lot of effort and strategy which has now resulted such milestone figures for this division. Our continuous marketing efforts and technological advancement has helped us achieve our business objective. We managed to gain foothold across the nation for laser printers and scanners which are very critical product categories. We are glad to finally be No. 1 in the Scanner category with 49% market share. Our consistently growing laser segment enjoys 31% market share as of May 2009 and we foresee great potential in this high demand category. Such achievements encourage us to perform better and capture larger market share.”
Speaking about the milestone V.P. Sajeevan, Assistant Director, Consumer Systems Product Division (CSP), Canon India said, “At Canon we spared no efforts to register this milestone. This is a result of all our activities focused on our target market and sustained efforts towards building strong customer and channel relationships. We attribute this success to all the effort that has gone into developing Canon’s Consumer Systems Product division as a strong player in the market. Various campaigns like Print City and City Specific campaign, technically advanced products, innovations in technologies and great services has today culminated into this milestone. We aim at sustaining momentum to make each of our product categories equally strong in the market.”