On November 3 in Union Square, OfficeMax hired several hundred performers, dressed in elfin gear, to present synchronised choreography for the public.
“The event and video were intended to help herald the return of ElfYourself for the 2009 holiday season. ElfYourself has become a tradition for millions and we get inquiries early each Fall asking when the Elves will return.
We thought it would be fun to show that the Elves are excited to return and, of course, they had to gather and dance in celebration.” William Bonner of OfficeMax told Recycler.