The 50,000 square feet premises were set up to meet increasing demand, according to President Dan Benezra.
He said: “With demand for our product increasing in the United States this 50,000 square foot east coast facility gives us the strategic advantage we need to continue growing our market share.
“The New York distribution centre is fully stocked and operational and now we have the ability to get the product into the hands of our customer faster and more efficiently.”
Director of Marketing Ron Harris added: “We can deliver to the entire to north east region of the US within two days, this is huge for VIP and it shows our continued commitment to meet the demand of this growing market.
“We have a 98 percent fill rate, over 500 SKU’s in stock, online ordering and “VIP Ship” our six-point quality order fulfilment process which includes customer email tracking and confirmation. For VIP it’s about consistent quality product, customer service, aggressive pricing and continuous improvement.”
VIP has been running for 10 years and has sales offices in Los Angeles and Toronto.