The OEM has said that consumers can save up to $2,500 in less than a year. According to HP, the printer “pays for itself through money saved and then continues to pay customers back through energy, paper and toner savings”.
The HP “Pay Back” event today will be hosted by renowned entrepreneurs Ivanka Trump and Bill Rancic at the north corner of Madison Square Park in New York. They will “pay customers back” with a gift courtesy of HP, while supplies last.
A new microsite features the HP LaserJet savings calculator, peer reviews, detailed product information and special offers. The calculator allows customers to select a model and generate a report showing how long it will take for the printer to pay the customer back.
Executive Vice President of Development and Acquisitions at The Trump Organization Ivanka Trump said: “What seems like a small decision – like buying a printer – can have a big impact on your business. I’m a fan of creating value and I like to create efficiency – the HP LaserJet printers do both and can provide near- and long-term return on investment.”
The campaign will be available in 11 countries: Austria, Brazil, Canada, China, France, Germany, India, the Netherlands, Spain, the United Kingdom and the United States.