Indian franchisor launches buy back offer to encourage franchisees

Oct 13, 2010

The offer allows franchisees to run a CartridgeWale store for 18 months, and then if they want to discontinue it, CartridgeWale will offer a buy back plan.

However, Managing Director Pramod Chaturvedi thinks that 99 percent of the franchisees “would not opt for a buy back”.

He said that he understands that people can be “apprehensive of committing funds to a venture, which they are not sure of how well they will be able to manage”.

Chaturvedi added: “Given that CartridgeWale is already a strong brand in India and a pioneer of bringing international quality refilling to India with blue chip clients already in its fold, we felt that we should extend the benefit of this confidence to our prospective franchisees and take a bit of fear and uncertainty away.

“We are confident that 99 percent of our franchisees would not opt for a buy back. However, this is our way of infusing trust in people to turn entrepreneurs by taking some bit of risk away.”

People interested in taking up the franchisee can write to franchising@cartridgewale.com to get further details.

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