The new hire will see more development in MSE’s European markets.
Micro Solutions Enterprises (MSE) has announced the hiring of Amaya Martinez-Lalanne as Business Development Manager for its EMEA markets.
Martinez-Lalanne brings eight years of experience to the remanufacturer, including work with Static Control and Media Sciences.
MSE says she will help drive the company’s continued growth in markets across Europe, with her initial focus being the Nordic markets. MSE has shown an increasing commitment to the EMEA region, having recently exhibiting at Paperworld Russia a year ahead of attending Paperworld at the show in 2012.
Mark Dawson, Director of Marketing & Sales EMEA commented: “Amaya is an excellent addition to our Sales Force. She has developed exceptional product knowledge and from her time in the raw materials business, she understands product differentiation. Her experiences with finished products have given her a deep understanding of distribution and channel management.
“Most importantly, Amaya appreciates the importance of training and education at channel partners and is skilled in consultative selling. She has successfully implemented OEM conversion sales programmes and has delivered impressive incremental margins for her customers. We are delighted to have her on board.”
Martinez-Lalanne added: “What attracted me to MSE is their unique positioning as a technology leader and innovator. MSE has developed a new benchmark for aftermarket toner supplies and as a result has created the most consistent, reliable and stable product portfolio in this industry, especially in the historically challenging colour supplies segment.
“This is a manufacturer with a difference, that understands the dynamics of the channel, the sales support, and marketing tools necessary to help the channel convert OEM business to MSE business. I am delighted to join the MSE team and to be part of this
exciting challenge”.