Epson Philippines Corporation (EPC) held events demonstrating company’s commitment to its partners in the region.
Philippine news website Mb.com reports that the events were held in Crimson Resort and Spa in Cebu, Dusit Thani Hotel in Makati and EDSA Shangri-La Hotel in Pasig City and served as a platform for providing information on Epson’s future direction, including its new integrated brand message, “Engineered for Business”.
Donna Ferro, EPC General Manager explained that the new brand message “complements Epson’s brand tagline “Exceed your Vision” and reflects our company’s expanding focus on the business market segment as part of our mid-term strategy. The word “Engineered” was also chosen to reflect Epson’s roots as a Japanese engineering company with precision at the heart of all we do.”
Epson claims to take its partnerships seriously, providing them with regular updates on new technology and products. Toshimitsu Tanaka, Country Manager at EPC commented on the importance of the company’s trade partners: “I am deeply heartened by the commitment of our business partners, upon hearing the important roles they play. Our goal is to share new ways to cultivate and sustain a high-performance culture by integrating the learnings of past years. We look forward to a better FY2012 with our partners, as we pursue the benefits of a better economic growth forecast for the Philippines and an expected rise in demand for business.”