My Inspiration campaign forms basis of new key Paperworld visuals, in addition to new hall structure to better suit aftermarket.
Technology events organisers Messe Frankfurt has announced the formation of Paperworld 2013 including updated visuals and livery based on the feedback and input from exhibitors following its ‘My Inspiration’ campaign.
As a result of the “sketches and pictures that formed the basis for the new Paperworld key imagery”, the exhibition has been developed “internally” and will feature an updated design. In addition to the improved hall structure, Messe Frankfurt are optimistic on the positive influence.
Paperworld Director Michael Reichhold commented: “The hall restructuring offers both exhibitors and visitors numerous advantages. Thanks to the new arrangement, the product groups harmonise even better with each other.
“Moreover, the exhibition space occupied remains unchanged so that Paperworld is and remains the biggest international trade fair for the sector.”
Paperworld has recently announced that Remanexpo will relocate from Hall 4.0 to the modern Hall 3.1, as the exhibition segments according to product group. Remanexpo will share space with IT supplier, noted as being “of particular benefit to paper manufacturers who will make their presentations together in the same hall”.
Speaking on the new hall location, David Connett, Editor and Publisher of The Recycler, remarked: “This is great news for the office products and imaging community as it brings everyone together in one location for all our visitors, and gives a sound location for further expansion of the show.”