Leading Edge Computers becomes new reseller for OEM.
OKI Data Australia announced the appointment of Leading Edge Computers as a reseller of the company’s products, allowing access to an additional 140 independent IT specialist companies predominantly in rural and regional areas of Australia.
As a reseller, Leading Edge Computers is expected to support the sales growth of OKI Data Australia’s range of printer and MFPs, with OKI Data Australia stating that the company was chosen based on its “market footprint, strong brand reputation and specialist support service”.
Greg Mikaelian, National Sales Manager, OKI Data Australia commented: “We’re impressed with the scale, reach and proven expertise of the Leading Edge Computers member network and are pleased to have the organisation as our newest reseller organisation in Australia.
“We understand that companies are looking for a complete solution […] with OKI’s market leading technology and marketing support, along with Leading Edge Computers’ expertise with end user customers, regional companies gain access to a powerful solution that has been successfully deployed across different vertical markets and in a range of companies from SME’s to large enterprises.”
Meanwhile, Lee Scott, Group Merchandise Manager at Leading Edge Computers stated: “OKI is a strategically good fit for Leading Edge Computers […] our members will now have access not just to the great OKI range of printers but also to the OKI managed print services program which is simple and flexible to meet individual member requirements.
He added: “Our business strategy is to help our independent business members develop and grow their business, and ultimately increase their margins based on great customer service. OKI will play a key role in helping to strengthen our specialist IT member stores’ business.”