InfoTrends announces latest inkjet study

Aug 3, 2012

Is Inkjet Printing Technology Ready to Transform the Office Printing Environment? to explore bias against ink technology within IT decision maker community.

Industry analyst InfoTrends is set to release its latest study entitled Is Inkjet Printing Technology Ready to Transform the Office Printing Environment?, which will explore the scope of ink technology in the IT decision maker and influencer community and reseller channels.

InfoTrends notes that “negative feelings” towards ink technology has long existed within their communities, and states that “the continued dominance of laser in SME/SMB and Enterprise environments has been no surprise”.

Areas the study will investigate include the critical product features and functionality required for inkjet product acceptance in mainstream SME/SMB and Enterprise workgroup and the size of market opportunity across major geographic regions, and whether customers consider inkjet to hold any meaningful advantages over laser technology.

Subscribers to the study can expect to receive a key finding report, primary market research findings, an on-site debrief presentation and Q&A, and a telephone debrief session.

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