First aftermarket printer manufacturer seeks to gouge market share from OEM presence by December 2015.
Chinese aftermarket printer manufacturer 
Pantum has announced that it is looking to acquire five percent of India’s laser printer market by December 2015, confident in the region’s fondness of SOHO and SMB segments, reports Times of India.
The manufacturing company will initially concentrate its efforts in northern and eastern India, including Lucknow, Patna, Ranchi and Punjab.
Pantum President Jackson Wang commented: “As per IDC, the Indian laser printer market is estimated to be about 1.7 million units currently and is pegged to grow to two million units by 2015 […] about 45-50 percent of this is the SMB and SOHO segment.
“Pantum has aggressive growth plans for India and aims to be among the top five printer brands in the country by 2015. We will cover 64 top cities in India by the end of the year and cover over 100 cities by the end of 2013.”
Wang declined to comment on revenue details but elaborated on the company’s intention of shipping 300,000 units globally and targeting one million units by 2015.
“Russia, China and Europe are major contributors to our revenues. In the next few years, we are looking at expanding the contribution from emerging economies and India will play a crucial role in this. We expect India to contribute 10 percent of our revenues by 2015.”
Rashi Peripherals has been announced as the national distributor and sales partner of Pantum.
Pantum has already seen launches in a number of regions, including the US and the Middle East and North Africa.