E-commerce continues double-digit growth

Nov 14, 2012

Online retail spending reached $41.9 billion for Q3, showing an increase of 15 percent since Q3 2011.

Analytics firm comScore has issued its Q3 2012 US retail e-commerce estimates, revealing a sustained increase in online retail spending as spending hits $41.9 billion (€32.8 billion), reports Visions & Trends.

Representing an increase of 15 percent against Q3 2011 results, this marks the twelfth consecutive quarter of year-on-year growth for online retail spending, and its eighth consecutive quarter of double-digit growth.

comScore Chairman Gian Fulgoni commented: “The Q3 growth rate of 15 percent growth remained in line with the prior quarter and provided confirmation of the strength in the e-commerce sector, despite a few negative headwinds in the macroeconomic environment during the quarter.

“Such performance offers some optimism as we approach the holiday season, especially given recent improvements in consumer sentiment. With the housing market beginning to show signs of recovery in addition to increasing – if still underwhelming – job growth, there appears to be strong enough footing to support a very healthy online holiday shopping season.”

These results come as little surprise, following similar results in Q2 2012 and as UK retailers close an average of 20 stores a day since the star of the year. Online retails is an area widely avoided by the greater aftermarket industry, although franchises including Cartridge World have begun to initiate online services and research firm GjK begins to recommend merging online and offline retail functionality through the “omni-channel”.

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