Announcement of “high single digit” increase comes as ink manufacturers bemoan the rising price of raw materials.
PrintWeek has reported on Sun Chemical Europe’s announcement that a “high single digit” price increase will take place across its entire product line, with individual prices to be relayed directly to customers shortly.
Sun Chemical attributed the increase to rising raw materials prices, an issue that has caused considerable consternation on a number of ink manufacturers including Hubergroup, Flint Group and Digitl Ink; all of which have previously announced price increases.
Felipe Mellado, Chief Marketing Officer, Sun Chemical, commented: “The high levels of raw material costs are unprecedented and as a result, make it necessary for us to keep our ink prices under review.
“We work proactively with our supply chain partners to manage and minimise costs, but due to the economic reality, cost pressures have been constant and significant price increases are being passed on to the inks industry.
“To ensure we maintain high levels of product quality and service as well as profitability, it has become necessary to further increase customer prices.”
PrintWeek previously reported that Sun Chemical would not be increasing prices, and has since amended this statement.