Clover launches Evolve Recycling

Dec 14, 2012

The company has set up a recycling programme that pays businesses for empty inkjet and toner cartridges.

Evolve Recycling will work on a USA-wide basis to collect empty cartridges for cash, as well as other small electronic devices such as mobile phones, MP3 players, digital cameras, GPS navigation systems and laptops. In terms of cartridges, all OEM brands will be accepted by the company.

Clover notes that whilst OEM recycling programmes “award loyalty or rewards points in exchange for their own cartridges”, these programmes “typically pay nothing to end users”, and Evolve Recycling will send “cash to end-user companies after reclaiming and remanufacturing their ink and toner cartridges” which will “in effect [move] them beyond recycling into reusing”.

The recycling process is R2 certified, meaning there is verification of the environmentally responsible, safe and transparent management of products collected, and Clover added that in comparison to a leading OEM’s recycling programme collecting the same amount of cartridges, Evolve’s programme would earn a consumer enough points to purchase a printer worth $9,700 (€7,414) or receive $27,000 (€20,638) in cash.

Businesses working with Evolve Recycling will receive prepaid shipping labels, free shipping boxes and free collection bins, receiving a cheque a month after recycling items worth $25 (€19) or more, with shipments below this price “credited to the business’ account” until it reaches the marker.

Jim Cerkleski, Chief Executive Officer of Clover Technologies, stated: “With corporate social responsibility becoming a customer expectation, recycling ink and toner cartridges for reuse is a simple and easy solution for companies interested in meeting their social responsibility goals.

“Our launch of Evolve Recycling is an example of our continued commitment to the environment. If a business wants to take their commitment to social responsibility one step further, they can donate the money earned through Evolve to a local charity or non-profit organization, strengthening ties to their community.”

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